E-Newsletter & Email Marketing

As a major part of my internship, I was tasked with creating the weekly E-Newsletter for over 100,000 subscribers of the Pier. Since I worked with another intern throughout the summer, we alternated weeks throughout the summer. The newsletters consist of 5-7 events that are in the coming weeks like free public events, private paid events, and experiences that are housed on the Pier.

In this newsletter (on the right), I included Fresh Fest, Bastille Day, The Butterfly House, Water Flicks, Live on the Lake!, Pier Park, and Illuminarium. I worked on writing creative copy for each event, providing dates and times, and links to the website.

Navy Pier Inc. uses Constant Contact to create its weekly newsletters and promotional emails. Before having this internship, I had never used this tool before, but I found it much easier to use than iContact which I used at my last internship. 

This experience not only expanded my skill set but also increased my confidence in managing large-scale email campaigns. I am more confident now in E-mail marketing than before.

Click the image to have a closer look at an example of an E-Newsletter I created!